We're a global team, empowering local teams.

Issue a different card for every campaign, platform, or payee at no cost.

Uninterrupted Payments. Real-Time Insight. Uncompromised Control.

We're a team of financial services engineers, with software at our core working to empower our media buying, affiliate marketing, and online travel agency partners to confidently and accurately pay their vendors without any of the burden of navigating declines, managing transaction reconciliation, or researching unexpected charges.

Penny is a category-defining, API-first payments management platform tailored to the high-volume transaction needs of its customers. The legacy payments ecosystem can’t keep up with today’s scale, leading to costly card declines, manual reconciliation, and lost rebates.

Penny solves these challenges by combining unlimited VCC issuance at low cost, BIN optimisation, real-time data visibility via API, and industry-leading rebates - backed by human-powered support.

Our People

Meet the leadership team

Tony Ferguson

CEO - Founder

Tony is a fourth-generation entrepreneur with over 25 years of experience in finance, software, and payments. He is passionate about building innovative products and solutions that make it easier and more efficient for people to pay and be paid.

Prior to Penny, Tony founded EML Payments (ASX:EML; est. 2001), a technology business with more than $80B in annual transaction volume that redefined the notion of prepaid cards.

Craig Waterhouse

CTO

Craig is a technical project manager and information security specialist with over 20 years of experience leading and managing complex IT projects, including PCI compliance.

He is an expert in cloud infrastructure, information security, standards alignment, and regulatory compliance who is passionate about removing the burdens associated with payments today - from errant declines to painful reconciliation.