Our Story

The Penny Inc was co-founded by Tony Ferguson, a card payments expert in the financial sector, and John Battley, the owner of one of Australia’s largest independent travel management companies.

Having both worked in enterprise level programs they identified a distinct lack of suitably priced expense management services for small to medium sized businesses. Penny Inc was created to fill this void, and to satisfy the neglected Small to Medium Business (SMB) segment with a simple to use, efficient, and free cloud-based application.

Today, Penny Inc has a fast growing customer base of SMB’s and non-profit organizations in the United States.

Penny Inc provides a solution for business owners that ultimately redefines or disrupts traditional financial management. Small business owners and managers have access to unprecedented control over business expenses by using the Penny debit or virtual card combined with Penny Central, the administration platform which is built on our innovative and industry leading back office system.

The benefits include saving time and money by eliminating things like petty cash, manual reimbursement claims, occurrences of fraud and the co-mingling of personal and business expenditures. This ensures full transparency and allows for real time reporting all within a compliant infrastructure.

Through the latest digital innovation and emerging technologies, Penny Inc continually develops solutions to improve the experience for business owners and their employees.

John Battley

Co-founder and Chief Executive Officer

Tony Ferguson

Co-founder and Chief Operating Officer